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24th International Exhibition for the Packaging Industry
18 - 21 June 2019 • Russia, Moscow, Crocus Expo

Die-cut lids with logo on the inside win customer hearts

News
At Rosupack 2018, several big companies got interested in the Packaging Factory MILK’s new technology - putting clients’ logo on the inside of unembossed die-cut lids. Branding on the inside is a brave move towards the most up-to-date European packaging market.
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End-users will see foamed heat seal lacquer separate dots forming customer print when they open a cup with yogurt, for example. The gentle white design looks elegant and speaks for itself - the product with its packing and contents is of the most premium quality. A dairy company from Azerbaijan was one of the first clients to express their wish to test this exquisite packing. After the exhibition, the Packaging Factory MILK will send them and some other food companies the testing samples with logo on the inside. According to the Packaging Factory MILK's commercial department experience, innovative packing quickly gets popular once at least one leading company accepts it and provides the first batch of well presented product to the market.